Collaboration technology is changing the meeting experience
Most meetings and conferences today go beyond the traditional style of lecture-hall sessions with podium-based presentations and rows of listeners.
In fact, in a survey of meeting planners and conference industry experts, IACC found that over 77% thought access to collaborative communication tools will become the most important element of meeting venue selection in the next five years.
Collaboration technology is changing the meeting experience (and attendee expectations) to become more interactive, both during the meeting as well as before and after. “Incorporating distance learning and virtual or remote participation not only allows a meeting to achieve a broader reach in participation, but also to create a more engaging experience,” said David Fitzgerald, VP of Channels, US, for display and visualisation solution company Barco.
Some categories of modern meeting collaboration technologies include:
Video conferencing systems
Large screen monitors/projectors
Interactive white boards
Virtual reality systems
Lead capture devices
Social media displays
Trade show or conference apps (mobile)
According to IACC’s Meeting Room of the Future Report, video conferencing technology is the foremost collaborative technology offered by venues. Currently, 85% of venue operators provide video conferencing technology to meeting attendees, while 86% of suppliers offer the hardware as part of their suite of products.
Visualisation for wow factor
“Two of the most requested meeting technologies I see today are high-end visualisation, especially for large venues and events managed by high-end production companies, and for smaller rooms, it’s collaboration,” said Fitzgerald. “We’re seeing more requests for collaboration technology, such as ClickShare, which allows participants to push a button to share content to the screen from their laptop, tablet or smartphone regardless of whether they came to share a presentation or not.”
Video walls, along with blended projection and message mapping allow messages and images to be seen across several screens or devices at once. “These technologies are part of the wow factor,” said Fitzgerald. “High-resolution displays are important to making these types of presentations successful.”
Touchscreen technology has moved beyond smartphones, iPads, and tablets to larger screens, and even interactive meeting tabletops. Using high-definition digital screens lets you communicate and engage with meeting attendees in a much more interactive way on a large-scale.
From setting up touchscreen monitors and iPad kiosks that display interactive maps and event schedules, to capturing registration and lead information, the technology can be used in a variety of ways to increase engagement and deliver information to your guest’s fingertips. You can even keep attendees engaged in rest areas by loading games or surveys onto touch tables or touchscreens and placing near mobile charging stations or lounge areas.
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