Six Living Generations

Generation XTo help programme managers to understand their audiences better consider the six living generations who are each a distinct group of people.  They accumulate collective experiences as they age and as a group have many similarities.    

Many a conference, meeting or function will bring together multiple generations and age groups - understanding your audience will enable you to adapt your programme content and format accordingly.  It is important to know how to communicate and market to these different generations

Born 1901 - 1926      :   GI Generation

Born 1927 - 1945      :   Silents

Born 1946 - 1964      :   Baby Boomers

Born 1965 - 1981      :   Generation X

Born 1982 - 2000      :   Generation Y / Millennials

Born 2001 - present  :   Generation Z / Boomlets

Source : www.marketingteacher.com

 

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