Exhibition of Exhibitions announces speaker line-up

AAXOThe Association of African Exhibition Organisers (AAXO) has announced its list of high-profile speakers for the first Exhibition of Exhibitions, taking place at the TicketPro Dome in Johannesburg on 19-20 October 2016.

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To exhibit or not to exhibit...

To ExhibitMany companies and marketing managers are asking themselves whether exhibitions or trade shows should still form part of their marketing mix.

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Tips for easy and successful exhibiting

ExhibitingIn a busy marketplace, a face-to-face meeting with a potential client can be priceless.  Exhibitions offer remarkable opportunities to meet with new clients and market your products or services.

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Interactive Booth Ideas for Your Next Trade Show

Toch ScreenWith digital technology more ubiquitous and widely available than ever, trade show exhibitors are coming up with innovative ways to engage attendees with interactive booth experiences that attract, educate, and excite.

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Q&A: Showcasing Africa

Thebe ReedBusiness Traveller Africa recently caught up with Carol Weaving, MD: Thebe Reed Exhibitions

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Saving time, money and the environment with Reusable Exhibition elements

Reusable Exhibition StandsConstantly on the lookout for ways to create more sustainable exhibition stands, designers are incorporating products that can be reused and modified to suit any exhibition or event.

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Exhibitions: Dare to step into excellence

SkillNot a single individual on the face of this planet was born with a mastered skill, perhaps a talent yes, but not a skill.

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Green Tips for a greener Meetings Africa

Event GreeningLeading up to Meetings Africa 2015, some ideas you can use to ensure Meetings Africa remains the greenest show in South Africa.

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Lessons for Beginners on an Exhibition Floor

Exhibition FloorSome good advice for newcomers to the industry – or those taking over the management of their company or organisation’s exhibition stands.

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Easy Tricks to Get More Results from Your Trade Shows and Events

Trade ShowAsk any trade show or event marketer their worst fear, and most likely, no-show attendees, damaged or missing environment elements, or shy staffers top the list.

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Exhibitions are still a Powerful Marketing Medium

ExhibitionsAccording to recent research conducted by US-based Center for Exhibition Industry Research (CEIR), exhibitions take the lead against other forms of marketing.

This also holds true in South Africa, according to informal feedback from visitors and exhibitors at its major expos.

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