Food Hospitality World to make Cape Town Debut in May
Cape Town is set to become the culinary capital of Africa when the internationally acclaimed Food Hospitality World comes to South Africa for the first time in May this year.
Food Hospitality World (FHW) – the gateway to South Africa’s food, drink and hospitality industry – combines the strength of one of the world’s leading exhibition organisers, Fiera Milano, with that of the experience of the organisers of the long-running and hugely successful Good Food & Wine Show.
Running at the Cape Town Convention Centre from May 26 to 28, FHW is the biggest professional business-focused show for Africa’s food, drink and hospitality sectors.
FHW takes place every year in Brazil, China, India, and, for the first time in 2014, in South Africa.
This choice has not been by chance: all countries are growing markets that offer significant opportunities to companies operating in the food and hospitality sectors.
Those exhibitors taking part in FHW South Africa will also have the opportunity to take part in these other shows around the world thanks to a Fiera Milano reciprocity agreement.
The trade show will include the best national and international exhibitors all under one roof.
Sixty percent of international buyers will be brought in for the show from the African continent and the rest from around the world and the organisers will be “match making” buyers and exhibitors, guaranteeing exhibitors a return on their investment.
Furthermore, exhibitors will also be able to be part of the hugely successful Cape Town Good Food & Wine Show, which follows FHW, on Thursday, May 29, 2014, and which draws the trade, media and the public.
This is a unique platform in which those exhibitors who extend their stay to participate in the Good Food and Wine Show will have the opportunity to do on-the-spot consumer research.
FHW will include participation from importers, distributors, F&B managers, hotel and restaurant purchase managers, food service professionals, chefs and sommeliers, purchasers and trade bodies, hoteliers, restaurateurs, caterers, F&B directors, wholesalers and more.
FHW aims at being the right channel allowing both, vendors/suppliers and hospitality professionals to come together to tap mutually beneficial business opportunities.
FHW will also assist SMMEs in food industry to extend reach to newer markets by providing free space to showcase their products.
Says Fiera Milano CEO Christine Cashmore: “Food & Hospitality World Africa joins the most successful food event in South Africa, with a 15 year track record.
International buyers as well as key decision makers in the HORECA trade from neighbouring countries will ensure excellent matchmaking opportunities for exhibitors.”
“South Africa is a fast-growing country with impressive opportunities.
For that reason Fiera Milano decided to establish a branch, Fiera Milano Exhibitions Africa, in the country” says Paolo Borgio, Global Exhibition Manager Fiera Milano for the food area.
He adds: “We have found a valuable partner in South Africa with great experience who can further help us develop the business.
Food Hospitality World Africa is the result of this relationship.
We are confident this exhibition will be a success and this augurs well for the future of Fiera Milano Exhibitions Africa”.
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